Category Archives: Behind the scenes

Events, new products + top secret brand extension!


By Dianna

Wow, it’s been a busy few months here at Miss Links.  Plenty of corporate women got Miss Links cufflinks for Christmas (seems ages ago now…) and a few more are getting them for Valentine’s Day!

The Miss Links team is busy, busy, busy preparing for the Life Instyle Exhibition in Sydney next week.  It’s Australia’s only boutique trade show, featuring emerging brands and products on the cooler side of style and design. I like to think Miss Links is a perfect fit! Continue reading

Sydney Media Meets Miss Links’ AW Collection


To celebrate the exciting launch of Miss Links’ Autumn/Winter collection, this week we travelled up to Sydney to exclusively introduce the new range to our favourite publications!


Partnering with fellow Melbourne accessories brand, Melbourne Watch Company, media were treated to a spot of pampering; enjoying mini massages and a nail buff and polish, whilst viewing the new season’s pieces.


ML&MWC Media Visit_2

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Dianna Butterworth, founder of Miss Links



I’m Dianna Butterworth, the creator of Miss Links, an online boutique offering cufflinks designed exclusively for women.

Dianna Butterworth Miss Links

Miss Links began after I experienced a frustrating day of shopping in Melbourne looking for cufflinks.  After searching the department stores, jewellery shops and boutiques, I could not find much beyond standard men’s cufflinks and silk knots.  (Do not get me started on silk knots, I hate them with a passion!) Continue reading

From concept to cufflink


by Dianna

Plenty of people ask me how the cufflinks evolve from ideas in my head to finished products.

This was a huge learning curve for me when starting Miss Links. I was not a designer; I was an accountant. I was more at home creating Excel spreadsheets than tinkering with gemstones and precious metals.   But I learned—fast.

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And we’re live!


by Dianna

Wow!  What a week.  I feel so thrilled to be writing this piece as finally goes live!

It’s been an amazing journey to this point.   The one thing I’ve learned over the last two years is that starting your “own” business has nothing to do with being alone.   If it wasn’t for the amazing people I’ve worked with, this idea of mine would never have come to life.

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Welcome to Miss Links: how it all started


By Dianna

I’m very thrilled to be writing this piece as the Miss Links website launches! When I’m shopping online, I want to know who’s behind the business and how it got started. I always prefer the sites that share their stories.

So here’s mine.

It all started when I was appointed General Manager of Finance for a large, foreign-owned company. They really took conservative dressing to a new level. About this time I started wearing French cuff shirts and cufflinks. I was inspired by the golden age of Hollywood: stars like Greta Garbo, Grace Kelly and Marlene Dietrich.

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